AWAKEN . CONNECT . INSPIRE

Surfing

To succeed in the competitive multi-billion surf industry, professional surfers must adapt to rapid change, be able to differentiate themselves for sponsors and work effectively in virtual teams.

The virtual team in surfing is made up of individuals who do not work together directly but need each other to succeed, such as photographers, swell forecasters, media and PR. A pro surfer requires strong relationships with their entire team in order to deliver a return on investment for their sponsors.

This adventure features video highlights in the career of Australian professional big wave surfer Mark Mathews. You get to take the reins of Mark’s career and deliver a return on investment for sponsors. In the ocean you must always assume that conditions can- and will–unexpectedly change, violently and fast. You must stay hypersensitive to change, continually re-assessing conditions and refocusing goals and strategies.

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Adventure Info

  • Adventure: Surfing
  • Duration: 90, 120 and 180 min versions
  • Type: Virtual or face to face
  • Capacity: Unlimited

How to generate a return on investment?

The Big Idea

The Big Idea

Collaborate across boundaries to deliver for your customers.

To succeed in the competitive multi-billion surf industry, professional surfers must adapt to rapid change, be able to differentiate themselves for sponsors and work effectively in virtual teams.

Satisfying your Customers

Do you want to understand the importance of:

  • Reflecting on client needs and finding ways to differentiate?
  • Maximising the effectiveness of virtual teams and achieving greater role clarity?
  • Preparing to execute when the next opportunity arises?
How Does It Work?

How Does It Work?

The virtual team in surfing is made up of individuals who do not work together directly but need each other to succeed.

A pro surfer requires strong relationships with their entire team in order to deliver a return on investment for their sponsors.

The first set of scenarios and decision points explore opportunities surfing the Red Dragon, a tidal bore in Guangzhou China, attending a surf festival on Hainan Island, China and chasing the latest Virtual Reality surf media technology in Australia. The decisions will frame interesting conversations regarding first to market opportunities, adopting new technology and managing personal brand vs client needs.

The second set of scenarios are set towards the end of the Australian big wave season, which means it is crucial for teams to maximise exposure in the few remaining big swells. Teams will face added pressure managing the needs of their existing sponsors and the lure of new opportunities that are beneficial for Marks personal brand and his extended team.

Catch the Next Wave

Adapt to rapid change, be able to differentiate themselves for sponsors and work effectively in virtual teams.

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TESTIMONIALS

Customer Stories

  • SMU
  • ANZ
  • Groupm
  • KPMG
  • Grant
  • Aruba

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